Social Bookmarking is a method that allows internet users to share, organise and manage bookmarks of their favourite web resources.It is one of the newer digital marketing solutions that have made a great impact within the online community.
- Social bookmarking sites such as Digg, Delicious and StumbleUpon allow users to rank and store websites, blogs, web pages, articles, videos, as well many other types of website content. This will also help with enhancing web conversion rates.
- Social bookmarking is also another key method in promoting a business and when combined with a good Search Engine Optimisation technique, it can also help improve rankings as well as conversions.
- It is a benefit in terms of e commerce services as it is another function that benefits prospective and present customers.
- Many Social Bookmarking services provide web feeds for their lists of Bookmarks. This in turn, allows subscribers to become aware of new bookmarks as they are saved and shared and tagged by other users.
- Social Bookmarking has become an integral function in any digital marketing strategy.It also has advantages in terms of Search Engine Optimisation. A resource can be ranked based on how many times it has been bookmarked by users.
- Social Bookmarking sites are popular with affiliate marketing programs as such sites are an inexpensive and highly effective method of getting back links and driving traffic to websites and blogs.
- As with blogs and other means of Social Media, it is essential that you commit to submitting only quality content.When done properly, Social Bookmarking has the potential to be an efficient and cost effective Digital PR tool to get traffic to a website and promote a business.
- Social Bookmarking is also another method of accessing new business resources. With Bookmarking it is possible to use your community and RSS feeds to help stay on top of new sites and information. By adding them to your bookmarks this means that when you require the information, it will be there.
- Strengthening Business Relationships – by storing information about your clients and potential clients means you can access information pertaining to them within seconds. This also shows that you have an interest in their business due to amount of research.
Before you carry out a Social Bookmarking campaign it’s thoroughly important to ensure that your website contains valuable and unique content which has been Search Engine Optimised. Otherwise, this could lead to potential users bouncing from your page very quickly as they’re not attaining the information that they require quickly enough. Once this has been done it is easy to run a more successful digital marketing strategy as part of a carefully managed marketing campaign
