Very effective two day web marketing course. A lot of new terms but presented in a very easy and understandable format. Great way of using participants’ own websites as examples. Hope to start with some of the suggestions straight away.
Search engine optimisation is one of the most crucial activities to build web presence. Search engines bring the maximum targeted traffic to a website which aims at turning visitors into customers.
PPC campaigns are a great way to attract targeted traffic and build your presence on the web. The most popular PPC is Google AdWords which lets you measure the quality of your traffic and monitor conversions from specific keywords you are bidding for.
Getting a page one Google ranking for your website is possible through a planned inbound link building effort as this will also increase targeted traffic to your website.
Almost 80 % of the traffic a website receives is thanks to the search engines. So in order to keep getting targeted traffic, it is critical to be ranked high among the search engines and this happens only with optimisation. It is equally important to know exactly how search engines rank websites, since a knowledge of these factors will help tweak your website to ensure that the relevant traffic flows in, and thereby increasing conversion rates.
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