If you decide to take your company down the route of blogging for PR purposes, it is essential to ensure that it’s not obvious PR as obvious PR is bad PR.
Instead, it is important to recognise that a company blog allows you to talk to (potential) clients in an unbiased way and more personalised way, which in itself is good PR.
If you release a Press Release regarding your company activities the reaction to it (whether positive or negative) will be shown on the blog.
If your company is to receive positive feedback this will benefit your company and blog further.
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