Here at Webresults.ie we offer clients a customised report each month tailored to their individual sites via the use of various web reporting tools and real time tracking. The data provided will be based on the performance of the website and information that will be included will be as follows:
- Top landing/exit pages - can these pages be customised further
- Bounce rate – rather than continue on to other pages within the same site the user will “bounce” away to a different site without taking any action on your site
- Keywords - what were the most popular keywords that led users to your site
- Traffic Sources – where did the majority of traffic to the site come from? Search Engines, linking from referral sites etc (link tracking)
- Average amount of time on site – what can be done to increase this if needs be?
- Geographic location – where in the world are your visitors based?
- Amount of new visits to the site
- Amount of returning (loyal) visitors
- Goals - how many conversions took place that month and what path did users take to complete the goal you had set out
- Languages – what languages do all visitors speak? Can your site be adapted if there are a lot of Spanish visitors to your site for example?
- Browser profile – what is the most popular Internet browsers that users tend to use? Is your site adaptable to all of them?
- Click tracking – through the use of Heat Maps we can demonstrate the most popular areas on your website where users have clicked on
- Status of E mail campaigns – we can track e mail campaigns and report back on how they are performing
These are some of the basic points that will be covered in our monthly reports. However, Webresults.ie realises that all our clients are unique and are likely to be monitoring different goals and information, and to this we can adapt easily and provide a unique status report.
