Facebook ‘Questions is a tool for the provision of feedback, opinions and insight from friends (or even friends of friends). The idea is that you or indeed business / brand fan pages post a question – this can be an open ended question or you can provide a number of options to select and answer from. This Facebook Questions element really plays on the fact that recommendations from friends and family are most trusted.
Therefore Facebook Questions presents a great opportunity for businesses/brands to conduct their own market research.
How can Facebook Questions benefit brands and businesses?
1) The ability to share - When a Facebook Fan Page asks a question it will be shared across the News Feeds of people who liked the page – this will mean businesses / brands can directly ask their fans their opinions
2) Time saving – You will no longer need to sift through comment threads in Facebook Groups for answers – they will be easily accessible via Facebook Questions
3) The ability to track - Questions can be followed easily offering businesses and brands the opportunity to track topics of interest
4) Great consumer insight - Depending on your business ask relevant questions so for example if you are a clothing store - what are the key fashion items this season? Radio stations or TV programmes could ask who should be interviewed next, or which performer / artist would they like to see next?
All in all, Facebook Questions will enable businesses to directly ask their fans various different questions and in turn learn more about their customers. The benefits of Facebook Questions will depend hugely on your industry and type of business .
For more information on how Facebook may be of benefit to your business, contact the WebResults team today.
