Mobile Marketing is achieved via the use of text messaging software which sets up and manages SMS and MMS campaigns.
It allows you to group clients according to their profiles and send messages to hundreds of subscribers in bulk through the click of a mouse button.
The text messaging software also enables you to track the delivery of the messages and replies.
Another feature is the ability of being able to schedule the messages to be sent at specific times. This means that you can ensure timely delivery of messages to guarantee a higher response rate from the specific demographic groups.
Many mobile marketing tools also include built – in keyword recognition enabling the routing of relevant messages to the relevant target groups. This further promotes customer satisfaction, prevents spam and aids in the increase of sales and web conversion rates.
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