- E mail marketing is very similar to direct mail marketing in terms of its nature but it is also very different, the main difference being response rates and web conversion rates
- In E mail marketing and e newsletters, the advertisement can be found in the form of a letter or a graphic picture with test also provided. Furthermore, the E mail is sent to recipients who make up an e mail (as well as a potential client database).
- Often these databases are created with certain demographic specifics in mind; therefore it’s far easier to target using E mail marketing as its more customer focused
- E newsletters are sent in bulk using E mail marketing software. In a matter of seconds thousands of messages can be delivered at once. Even the most basic hosting account has this ability. A popular software that Webresults.ie has integrated for this purpose is Constant Contact
- When an E mail marketing message is sent, there is usually a list of E mail addresses from users who would have signed up for the company’s newsletter or gave the company their e mail address for some other reason. Using specific software materials it is possible for the marketer to select specific groups of e mails to send the e newsletters to. This will make it easier to target consumers who may have expressed interests in particular products or services
It is possible to track who opens e mail messages that are sent to them and what course they take once they are delivered and opened. This is carried out by embedding a tracking code/link in the e mail message. For example, a marketer can track and monitor the following:
- If the user “spams” the E mail
- If its immediately deleted
- If they follow a link in the e mail etc
With this kind of helpful information Marketers can endeavour to improve their E mail marketing efforts and make them more effective. They can resend similar ads to those who opened the email and then clicked the ad as well as delete addresses for users who automatically spammed the message.
