E-Commerce Companies and Live Tracking

• Analytics for e–commerce works similarly to information websites.
• However, a lot of the web reporting and live tracking will be based around the web conversion rates and the amount of sales that were processed.
• If your site is an e-commerce one, we will set up all goals that record all sales that are processed.

• It should be noted that transaction data is also a vital piece of information when analysing an online business’ performance and it’s of great benefit that this information can also be included in the live tracking process and the status report.
• If you are using the Google Analytics program, e-commerce data will be sent to rather than accessed on the dashboard.

Below is some of the data that can be tracked on an e-commerce site:

• Transaction ID
• Tax
• Shipping costs
• Affiliate or Store names
• Country/County/State/Region/City etc
• SKU
• Product details (category or variation)

• All of this information and more will be tracked as part of the live tracking system in place.
• When the data has been filtered and analysed patterns will emerge that should help you with targeting customers more effectively, increase traffic to your site as well we increase web conversion rates.