Website Navigation and Website Structure

A website that aims to achieve high organic rankings needs to ensure that the website navigation is uncomplicated and very user friendly. A user should never be more than 2 clicks away from the page and information that they are seeking. There are numerous ways of creating the optimum website structure: The easier it is to use, the longer users will stay at the site, and the more they'll see of it. A good website structure also makes it easy for you to grow your site logically.

• Navigation bar – there should be two. A top navigation bar as well as a left hand navigation bar. The human eye automatically looks to the left and top of the screen when they land on a new page.
• Intelligent linking system – internal links (internal link building SEO) should be set up so that a user can locate the information they are seeking quickly and efficiently. This also helps in terms of SEO and achieving higher Google rankings.
• Both internal and external linking is crucial to a website’s rankings.
• Breadcrumb trail - On a website, a breadcrumb trail is a navigation tool that allows a user to see where the current page is in relation to the Web site's hierarchy. It will usually start with the Homepage and will trace all the steps you’ve taken to create your path throughout the website while you were on it. if a website is keyworded properly it will also help in terms of SEO and keyword search engine ranking.