If websites are tested successfully in terms of usability then there is a higher chance of customers finding what it is that they need and thus an increased chance of sales growth and more business
Repeat business and returning visitors – if a user remembers your website in a positive light, there is a better chance of them returning to your site and thus an increased chance of repeat business and growing customer loyalty
Going through the motions of usability testing can save businesses on development-time and costs, and reduce support-costs as well as reducing training time and training costs
There will be less reports regarding errors that users have come across
Overall Usability allows businesses a better chance of achieving a return on investment
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