Some of the main recognised advantages of E Mail Marketing are as follows:
- Global Reach – Borders are no obstacles in E mail Marketing
- Lower Costs – When e mail is added to the marketing mix a company is guaranteed to spend less money and waste less resources and time than with traditional marketing forms due to digital marketing solutions often being cheaper
- Interactive – Campaigns can be innovatively initiated using graphics, videos, music etc that will be more likely to grab the target markets attention and interests
- Personalised – E mail allows companies to greet and target each person on the mailing list person individually making them more customer centric. This will further help in creating a lasting relationship with prospective customers
- Round the clock Marketing – coincided with a reputable website as well as a top rate digital marketing strategy, an e mail marketing campaign means that the target audience can understand what a company’s offering is even when it’s out of office hours
- Measurable Results – There are tools available that can accurately measure the success of different e mail campaigns
- Targeted Marketing – Pre-packaged and custom built mailing lists as well as client databases, are available meaning a company can reach those who are more likely to have a genuine interest in a company’s particular product offering or service
- Opt – in or Unsubscribe Options – E mails contain opt – in and opt – out options which help you to shortlist your prospects and reach only the people who may have a genuine interest in a company’s offering. This puts a further emphasis on a customer strategy
- Faster Response Rate – responding to an E mail can be done immediately due to its convenience
- Simplicity – Executing an e mail campaign is simple and doesn’t require extensive resources, just the suitable software and the ability to manage a digital marketing strategy
- E mail Marketing has become one of the most effective digital marketing services and with over half of all global Internet users checking their e mail on a daily basis it can only continue to grow in popularity
- Increase Web Conversion Rates – Research indicates that it takes the average online shopper up to 9 visits before making a purchase, therefore repetition is required. If you manage to get a person’s E mail address before they leave they can be sent e newsletters, with the necessary information according to their search habits. Altogether, this can help to increase web conversion rates
- Generate Repeat Sales – Getting new customers can be difficult, as well as expensive, which is why it’s always recommended to carry out loyalty marketing that is customer centric and to maintain a relationship with existing customers by creating customer loyalty. By keeping in touch with customers via a newsletter can create repeat sales with existing customers that turn out to be more profitable than the initial purchase
- Up – sell and Cross – sell Products and Services – Once a customer has made an initial purchase an E mail and an e newsletter can be sent to follow up with related services
- Feedback – E mail campaigns also allow for customer feedback which is vital for any business. With an e – mail and a newsletter, customers won’t be as shy in voicing their genuine opinions as compared to face to face interaction. By gaining customer feedback using this method allows companies to determine their Target Market, what products/services they should provide and how much should be charged etc
If targeted correctly, and the message is crafted appropriately, an E mail marketing campaign as part of other digital marketing solutions can help any company to deliver the right content, to the right prospective buyers at the correct time in the selling cycle whilst also continuously achieving a high response rate from quality members of the Target Market.
