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› The Benefits of Affinity Marketing and Partnership Agreements

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Homepage > Services > Affiliate Marketing > The Benefits of Affinity Marketing and Partnership Agreements

The Benefits of Affinity Marketing and Partnership Agreements



  • Gives merchants a broader market to sell their product – more partnership agreements will naturally create more sales
  • Generates repeat customers
  • Has a low risk factor
  • Affiliate/affinity marketing is non intrusive
  • Partnership agreements give merchants the ability to promote a single product or opt to market a host of products
  • Affiliates have no need to worry about producing, storing and delivering the products
  • Affiliates often receive advice from the merchant on how to best market their products on their website
  • Sales commission often ranges from 35% - 75% for affiliates
  • Affinity marketing allows you to work from home and choose your own hours as well as being your own boss
  • Most affinity marketing programs are free to join therefore there is no financial risk for the affiliate and an array of prospective affiliates for the merchant to choose from
  • It’s easy for the affiliate to get started as there’s no product for them to create - the merchant looks after this
  • Affiliate marketing allows the affiliate to make money 24 hours a day. Does not deter from personal working hours. Affinity marketing does not deter from professional working hours – therefore there is a chance to be making money 24 hours a day
  • Merchants do not have to spend time promoting their products and services, instead their growing team of affiliates take care of the advertising and promotion – less stress and hassle for members of partnership agreements
  • Affiliate marketing doesn’t consume large marketing budgets. You only pay when there is a click and the required results. More effective in terms of ROI
  • Allows merchants to spend more time on other traditional forms of marketing which require due care and attention
  • Even if a sale isn’t made, there is still increased traffic to the website and a higher chance of that user coming back to the website at a later stage or subscribing to an e mail list
  • Helps improve search engine rankings as search engines also gauge their keyword rankings based on the amount of inbound links to a site
  • Affinity marketing can also be tracked and analysed with the aid of affiliate marketing software. By being able to pinpoint where the majority of traffic and clicks are coming from, the merchant can focus on particular affiliates or particular demographics


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