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Affiliate Marketing is a very powerful customer acquisition strategy, paying people a commission to promote your products or services through the web and sending them to your website. They are awarded a commission based on converting these visitors into leads or customers for your business, based on what you have agreed constitutes a ‘conversion’ for your business.
Affiliate Marketing effectively gives you exposure to another user base. The objective is that you work with affiliate programs who are targeting the same market as your business, but you are offering a product or service that complements your affiliate partners offering.
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